admin 发表于 2023-2-19 17:45:23

100块LED屏+100台4G摄像机,助力小区实现广告投放管控!


                                                                        <section data-role="outer" label="Powered by 135editor.com"><p style="text-align:justify;margin-left: 5px;margin-right: 5px;letter-spacing: 1px;line-height: 2em;margin-top: 20px;"><span style="font-size: 16px;color: #595959;"></span></p><p style="text-align:justify;margin-left: 5px;margin-right: 5px;letter-spacing: 1px;line-height: 2em;margin-top: 20px;"><span style="font-size: 16px;color: #595959;">近些年来,4G摄像机越来越普及。它在使用时无需布网线,上电即可,非常适用于一些没有网络的场景,比如鱼塘、农场、工地、临时布控场所等。</span></p><p style="text-align:justify;margin-left: 5px;margin-right: 5px;letter-spacing: 1px;line-height: 2em;margin-top: 20px;"><span style="font-size: 16px;color: #595959;">今天,我们想跟大家分享一个关于4G摄像机的<span style="color: rgb(235, 73, 65);"><strong>新案例</strong></span>,<span style="color: rgb(53, 51, 52);"><strong>100块LED显示屏+100台4G摄像机</strong></span>,形成了一个<span style="color: rgb(53, 51, 52);"><strong>系统化的解决方案。</strong></span></span></p><p style="text-align:justify;margin-left: 5px;margin-right: 5px;letter-spacing: 1px;line-height: 2em;margin-top: 20px;"><span style="font-size: 16px;color: #595959;"></span></p><p><br></p><p><br></p><p><br></p><section data-tools="135编辑器" data-id="102512" data-width="98%" style="box-sizing:border-box;margin-left: auto;margin-right: auto;width: 98%;flex: 0 0 98%;"><section style="margin: 10px auto;text-align: left;padding-top: 4px;box-sizing: border-box;" hm_fix="331:336"><section style="box-sizing: border-box;width: 100%;height: 30px;background: rgb(255, 228, 227);margin-bottom: -34px;overflow: hidden;" data-width="100%"><br></section><section style="display: inline-block;margin-left: 10px;"><section data-brushtype="text" style="font-size: 16px;letter-spacing: 1.5px;padding: 8px 1em;color: #fff;background: #eb4941;"><strong>案例背景</strong></section></section></section></section><p style="text-align:justify;margin-left: 5px;margin-right: 5px;line-height: 1.75em;letter-spacing: 1px;margin-top: 5px;"><br></p><p style="text-align:justify;margin-left: 5px;margin-right: 5px;letter-spacing: 1px;margin-top: 5px;line-height: 2em;"><span style="font-size: 16px;color: #595959;">随着科技的数字化发展,越来越多的电子广告屏入驻到小区。</span></p><p style="text-align:justify;margin-left: 5px;margin-right: 5px;margin-top: 20px;letter-spacing: 1px;line-height: 2em;"><span style="font-size: 16px;color: #595959;">在<span style="color: rgb(53, 51, 52);"><strong>电子广告屏投放广告</strong></span>,虽然灵活,但难免<strong><span style="color: rgb(53, 51, 52);">遇到监管难题</span></strong>——如何更高效、精准地投放广告?如何规范投放广告内容?</span></p><p style="text-align:justify;margin-left: 5px;margin-right: 5px;margin-top: 20px;letter-spacing: 1px;line-height: 2em;"><span style="font-size: 16px;color: #595959;">基于上述难题,沈阳区域的客户设计了一个<span style="color: rgb(53, 51, 52);"><strong>关于广告投放管控使用方案</strong></span>,解决了困扰许多广告公司投放优化问题和小区物业的管理问题,可谓是一箭双雕。</span></p><p><br></p><p><br></p><section data-tools="135编辑器" data-id="102512" data-width="98%" style="box-sizing:border-box;margin-left: auto;margin-right: auto;width: 98%;flex: 0 0 98%;"><section style="margin: 10px auto;text-align: left;padding-top: 4px;box-sizing: border-box;" hm_fix="331:336"><section style="box-sizing: border-box;width: 100%;height: 30px;background: rgb(255, 228, 227);margin-bottom: -34px;overflow: hidden;" data-width="100%"><br></section><section style="display: inline-block;margin-left: 10px;"><section data-brushtype="text" style="font-size: 16px;letter-spacing: 1.5px;padding: 8px 1em;color: #fff;background: #eb4941;"><strong>项目概况</strong></section></section></section></section><p><br></p><p style="text-align:justify;margin-left: 5px;margin-right: 5px;letter-spacing: 1px;margin-top: 5px;line-height: 2em;"><span style="font-size: 16px;color: #595959;">本案例的采购甲方为沈阳市某著名广告公司,有着多年的广告合作、广告设计和投放等业务背景,正在和一些大型楼盘进行新一轮的广告合作。</span></p><p style="text-align:justify;margin-left: 5px;margin-right: 5px;letter-spacing: 1px;margin-top: 25px;line-height: 2em;"></p><p style="text-align:justify;margin-left: 5px;margin-right: 5px;letter-spacing: 1px;margin-top: 25px;line-height: 2em;"><span style="font-size: 16px;color: #595959;">目前该公司采用的广告投放形式是:LED显示屏+可视化管理+广告内容投放+市场宣传。<br></span></p><p style="text-align:justify;margin-left: 5px;margin-right: 5px;letter-spacing: 1px;margin-top: 20px;line-height: 2em;"><span style="font-size: 16px;color: #595959;">广告公司采取<span style="color: rgb(235, 73, 65);"><strong>“试点+全面覆盖”</strong></span>的思路,在沈阳市多个高档小区<span style="color: rgb(53, 51, 52);"><strong>地下车库的出入口位置</strong></span>,<strong><span style="color: rgb(53, 51, 52);">装载LED广告屏,并配备4G摄像机。</span></strong></span></p><p style="text-align:justify;margin-left: 5px;margin-right: 5px;letter-spacing: 1px;margin-top: 25px;line-height: 2em;"></p><p><br></p><p><br></p><p><br></p><section data-tools="135编辑器" data-id="102512" data-width="98%" style="box-sizing:border-box;margin-left: auto;margin-right: auto;width: 98%;flex: 0 0 98%;"><section style="margin: 10px auto;text-align: left;padding-top: 4px;box-sizing: border-box;" hm_fix="331:336"><section style="box-sizing: border-box;width: 100%;height: 30px;background: rgb(255, 228, 227);margin-bottom: -34px;overflow: hidden;" data-width="100%"><br></section><section style="display: inline-block;margin-left: 10px;"><section data-brushtype="text" style="font-size: 16px;letter-spacing: 1.5px;padding: 8px 1em;color: #fff;background: #eb4941;"><strong>设计思路</strong></section></section></section></section><p><br></p><p style="text-align:justify;margin-left: 5px;margin-right: 5px;letter-spacing: 1px;margin-top: 10px;line-height: 2em;"><span style="font-size: 16px;color: rgb(235, 73, 65);">❶</span><span style="color: #595959;font-size: 16px;"> 首批试点投放100块LED显示屏,并配备100台4G摄像机。</span></p><p style="text-align:justify;margin-left: 5px;margin-right: 5px;margin-top: 20px;letter-spacing: 1px;line-height: 2em;"><span style="color: #595959;font-size: 16px;">对于摄像机产品的主要<span style="color: rgb(235, 73, 65);"><strong>需求</strong></span>是<span style="color: rgb(53, 51, 52);"><strong>定向查看LED投放的广告画面,形成定期的交付报告,递交给广告内容投放方。</strong></span></span></p><p><br></p><p style="text-align:justify;margin-left: 5px;margin-right: 5px;margin-top: 20px;letter-spacing: 1px;line-height: 2em;"><span style="font-size: 16px;color: rgb(235, 73, 65);">❷</span><span style="color: #595959;font-size: 16px;"> 广告公司作为主体经营者,需要协调沈阳市各大小区的资源,以便集中投放、集中管理和经营广告相关内容。</span></p><p><br></p><p style="text-align:justify;margin-left: 5px;margin-right: 5px;margin-top: 20px;letter-spacing: 1px;line-height: 2em;"><span style="font-size: 16px;color: #595959;">由于100个LED屏是分散式地分布在沈阳市内各个小区,存在网络布置困难的问题,所以我们建议其使用<strong><span style="color: rgb(53, 51, 52);">4G摄像机+电线敷设+萤石云远程+多账号分享的方案(也可用海康互联APP)</span></strong>,既能解决因点位分散造成网络布置问题,也能满足可视化管理和分享的传播需求。</span></p><p style="text-align:justify;margin-left: 5px;margin-right: 5px;margin-top: 20px;line-height: 1.75em;letter-spacing: 1px;"></p><p style="text-align:center;"><span style="font-size: 13px;color: #767171;">△方案拓扑图</span></p><p><br></p><p><br></p><section data-tools="135编辑器" data-id="102512" data-width="98%" style="box-sizing:border-box;margin-left: auto;margin-right: auto;width: 98%;flex: 0 0 98%;"><section style="margin: 10px auto;text-align: left;padding-top: 4px;box-sizing: border-box;" hm_fix="331:336"><section style="box-sizing: border-box;width: 100%;height: 30px;background: rgb(255, 228, 227);margin-bottom: -34px;overflow: hidden;" data-width="100%"><br></section><section style="display: inline-block;margin-left: 10px;"><section data-brushtype="text" style="font-size: 16px;letter-spacing: 1.5px;padding: 8px 1em;color: #fff;background: rgb(235,73,65);"><strong>系统点位</strong></section></section></section></section><p><br></p><p style="text-align:justify;margin-left: 5px;margin-right: 5px;margin-top: 20px;line-height: 2em;letter-spacing: 1px;"><span style="font-size: 16px;color: #595959;">每块LED屏幕距离10-15米左右设置1台4G摄像机,共计100台。</span></p><p style="text-align:justify;margin-left: 5px;margin-right: 5px;margin-top: 20px;line-height: 2em;letter-spacing: 1px;"><span style="font-size: 16px;color: #595959;">具体的位置统计如下:</span></p><p style="text-align: center;margin-top: 25px;margin-left: 8px;margin-right: 8px;"></p><section style="text-align: justify;margin-left: 5px;margin-right: 5px;line-height: 2em;letter-spacing: 1px;margin-top: 25px;"></section><p style="text-align:justify;margin-left: 5px;margin-right: 5px;margin-top: 20px;line-height: 2em;letter-spacing: 1px;"><br></p><p><br></p><section data-tools="135编辑器" data-id="102512"><section style="margin: 10px auto;text-align: left;padding-top: 4px;box-sizing: border-box;" hm_fix="331:336"><section style="box-sizing: border-box;width: 100%;height: 30px;background: rgb(255, 228, 227);margin-bottom: -34px;overflow: hidden;" data-width="100%"><br></section><section style="display: inline-block;margin-left: 10px;"><section data-brushtype="text" style="font-size: 16px;letter-spacing: 1.5px;padding: 8px 1em;color: #fff;background: rgb(235,73,65);"><strong>效果评价与方案优势</strong></section></section></section></section><p style="text-align:justify;margin-left: 5px;margin-right: 5px;line-height: 2em;letter-spacing: 1px;margin-top: 5px;"><br></p><p style="text-align:justify;margin-left: 5px;margin-right: 5px;line-height: 2em;letter-spacing: 1px;margin-top: 5px;"><span style="font-size: 16px;color: rgb(235, 73, 65);">❶</span><span style="color: #595959;font-size: 16px;"> 初次安装10台后,白天效果很好,色彩饱和,还原度高,不过,由于安装原因,夜间存在一定偏色问题,经过海康威视技术部门的指导调整低照度、宽动态等参数后,效果表现良好,客户满意。</span></p><p style="text-align:justify;margin-left: 5px;margin-right: 5px;margin-top: 20px;line-height: 2em;letter-spacing: 1px;"><span style="color: #353334;"><strong><span style="font-size: 16px;">前期100台试点已经顺利投入交付使用。</span></strong></span></p><h1 style="margin-left: 8px;margin-right: 8px;margin-top: 20px;line-height: 2em;"><span style="letter-spacing: 1px;color: rgb(235, 73, 65);">❷</span><span style="color: rgb(89, 89, 89);letter-spacing: 1px;"> 整套4G摄像机部署方案,无需布线,畅通无阻,操作简单,</span><span style="letter-spacing: 1px;color: rgb(0, 0, 0);"><strong>使用灵活</strong></span><span style="color: rgb(89, 89, 89);letter-spacing: 1px;">,为客户解决了痛点,取得良好的管理效果,并逐渐普及。<br><br>通过这个案例,不难发现,4G摄像机不仅普遍运用于鱼塘、养殖场、农场、工地等这些我们熟悉的场所,还能用在更多</span><span style="color: rgb(235, 73, 65);"><strong><span style="letter-spacing: 1px;">新型的场景</span></strong></span><span style="color: rgb(89, 89, 89);letter-spacing: 1px;">中,既能进行</span><span style="letter-spacing: 1px;color: rgb(0, 0, 0);"><strong>可视化管理</strong></span><span style="color: rgb(89, 89, 89);letter-spacing: 1px;">,又能辅助</span><span style="letter-spacing: 1px;color: rgb(0, 0, 0);"><strong>提升管理效率与水平</strong></span><span style="color: rgb(0, 0, 0);"><strong><span style="color: rgb(0, 0, 0);letter-spacing: 1px;">。</span></strong></span></h1><p><br></p><section data-tools="135编辑器" data-id="102519" data-width="98%" style="box-sizing:border-box;margin-left: auto;margin-right: auto;width: 98%;flex: 0 0 98%;"><section style="margin: 10px auto;text-align: center;"><section style="display: inline-block;"><section style="background: #fff5f5;padding: 4px;border-radius: 30px;"><section data-brushtype="text" style="font-size: 16px;letter-spacing: 1.5px;padding: 4px 1.5em;color: #fff;background: #eb4941;border-radius: 30px;"><strong>项目清单</strong></section></section></section><section style="margin-top: -20px;"><section style="margin-right: 10px;margin-left: 10px;"><section style="height: 30px;border-top: 1px solid rgb(235, 73, 65);border-right: 1px solid rgb(235, 73, 65);border-left: 1px solid rgb(235, 73, 65);border-bottom: none;border-top-left-radius: 10px;border-top-right-radius: 10px;overflow: hidden;box-sizing: border-box;"><br></section></section><section style="padding: 0em 10px 10px 10px;background: #fff5f5;"><section style="border-right: 1px solid rgb(235, 73, 65);border-bottom: 1px solid rgb(235, 73, 65);border-left: 1px solid rgb(235, 73, 65);border-top: 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